The local grocery store spends thousands of dollars weekly to reach the same residents as you are trying to reach - those living and shopping within a 2-5 mile radius. Several times a week these customers are handed your full color ad as they leave the checkouts. Your cost is as low as 1/2˘ per customer delivered to their hand every time they shop for groceries. Your "invitation" to visit your business is handed to them many times during the course of a 3 month promotion. No other form of print advertising is as direct, repetetive and cost effective as register tapes. This is why our advertisers experience such tremendous results.